About Us
Authentic
Fresh, natural and totally safe products
Pocket Friendly
Extensive range at economical prices
100% Quality
Top-grade hygienic products
Our Business Model
We give equal attention and every possible effort on each aspect of our organization’s business model.
Production Side
Our FPO has developed a robust ‘Package of Practices’ for management of cattle breeds that are mainly reared in the local region in partnership with the State Animal Husbandry Department. Our prime focus is on delivering the necessary information on animal health, nutrition, and hygiene management practices to our farmers in the most understandable language.
Milk Collection
We follow an aggregator-based collection model, in which milk is collected from farmer’s doorstep by the aggregator and payment is made in exchange of milk. The collected milk is then brought to our collection centre where its quality is thoroughly ensured for the further processes.
Processing Side
This area of our business model deals with the processing of the milk and milk products. The collected milk comes to our company’s plant where it is pasteurized and packaged under our brand ‘Shakti Vardhak’. We have our own plant which handles up to 7000 litres of milk everyday for processing milk and milk products such as paneer, curd and ghee.
Marketing Side
We have collaborated with a private company known as Tradesate Overseas Pvt Ltd. to scale the demand of our products as well as market them at a higher range. We sell our pure and top-notch quality produce under the brand ‘JUST PURE’.
Our Products
Apart from processing great amounts of milk, JUST PURE has been standing out for its superior quality products.
Our premium A2 Desi Cow Ghee is reputed in the market for its exceptional quality. Our other milk products such as Paneer, Curd and Buffalo Ghee are also gaining momentum. Similarly, we are a remarkable entity engaged in manufacturing and supply of Spices, Pulses, Flour, Basmati & Non-basmati Rice and Dehydrated veggies.
We deliver the quality that is 100% authentic, unadulterated and free from harmful chemicals.
Our quality represents us
Who are we?
JUST PURE is brand name owned by Shakti Vardhak Milk Producer Company Ltd set up in 2016 under aegis of NABARD. Shakti Vardhak is one of the established FPCs in Haryana with more than 1500 dairy farmers being its active members.
M/s Shakti Vardhak Milk Producer Co. Ltd and M/s Krishak Support Pvt Ltd are owned by our FPO Members and are coming in with their new product line for export and ecommerce under the name Just Pure. JUST PURE products will range from milk and dairy products to dehydrated veges and many more, and the marketing is taken care by TRADESATE Overseas Pvt Ltd.
The Company was incorporated in order to deal with the challenges of small milk farmers with a vision to dedicatedly support them to get better market linkage and uplift their livelihoods. We give special attention in educating our farmers about Good Animal Husbandry Practices and advanced animal health requirements and aware them about nutrition management practices, which are the key elements of animal productivity.
We have been awarded thrice as “The BEST FPO” in Haryana under the guidance of NABARD. Our team is also part of the regional advisory group of NABARD.
We have assisted our farmer members in availing Pashupalan Kisan Credit Card (PKCC) and until now more than 265 applications have been submitted to different banks.
Our major strength lies in ever-increasing membership and share capital.
Our Achievements and Strengths
- We were awarded with “Sarvoch Sahbhagita Puruskar” by NABARD consecutively in 2017-18 and 2018-19.
- In 2017-18, we became the first FPO to sign a Memorandum of Understanding (MoU) with Lala Lajpat Rai University of Veterinary and Animal Sciences for farmers training and capability building of company’s workforce in their state-of-the-art laboratory.
- Awarded as The BEST FPO in Agriculture Leadership Summit in 2017-18.
- We were selected to be a member of Regional Advisory Committee of NABARD in MCID and FSDD.
- We were appointed as CBBO (Cluster Based Business Organization) by SFAC India (An Organization of Ministry of Agriculture India) and SFAC India has assigned to form 25 New FPO in Haryana and Punjab under the scheme of 10000 New FPO of Govt of India.
- Our USP includes the use of modern technology, following industry standards, timely and quality deliveries, experienced workforce and client satisfaction.
- We are actively involved in Krishi Mela which is organized regularly for direct outreach to consumers.
Our Vision
- To empower and uplift livelihoods of small farmers.
- To conserve native cattle breeds.
- To serve the society and generate employment as far as the rural areas.
- To re-establish the awareness about our rich Ayurvedic heritage
Our Promise
- Fresh, hygienic and chemical-free products.
- Extensive variety.
- Finest quality at economical prices
Why Just Pure?
JUST PURE a brand name of Shakti Vardhak Milk Producer Co. Ltd is a Farmer Producer Organization set up in 2016 duly promoted by NABARD. Our FPO has been awarded as “The BEST FPO” in Haryana for three times within the short period of time. Our organization associates with more than 1500 farmer members who have their own cattle.
Our farmer members actively participate and support each other as a family, and all farmers are within our reach. Our farmers give a great deal of care while producing fresh, healthy, hygienic as well as good quality of A2 Cow Milk and responsibly supplying it to the FPO.
In order to serve utmost satisfaction to our customers, we keep up with hygienic processing, safe packaging, global standards and reasonable cost.