Who We Are
JUST PURE, backed by Shakti Vardhak Milk Producer Co. Ltd, brings farm-fresh dairy and natural products to the world while uplifting small farmers through better market access and sustainable practices.
JUST PURE is brand name owned by Shakti Vardhak Milk Producer Company Ltd set up in 2016 under aegis of NABARD. Shakti Vardhak is one of the established FPCs in Haryana with more than 1500 dairy farmers being its active members.
M/s Shakti Vardhak Milk Producer Co. Ltd and M/s Krishak Support Pvt Ltd are owned by our FPO Members and are coming in with their new product line for export and ecommerce under the name Just Pure. JUST PURE products will range from milk and dairy products to dehydrated veges and many more.
The Company was incorporated in order to deal with the challenges of small milk farmers with a vision to dedicatedly support them to get better market linkage and uplift their livelihoods. We give special attention in educating our farmers about Good Animal Husbandry Practices and advanced animal health requirements and aware them about nutrition management practices, which are the key elements of animal productivity.
We have been awarded thrice as “The BEST FPO” in Haryana under the guidance of NABARD. Our team is also part of the regional advisory group of NABARD.
We have assisted our farmer members in availing Pashupalan Kisan Credit Card (PKCC) and until now more than 265 applications have been submitted to different banks.
Our major strength lies in ever-increasing membership and share capital.
Our Business Model
Why Just Pure?
JUST PURE a brand name of Shakti Vardhak Milk Producer Co. Ltd is a Farmer Producer Organization set up in 2016 duly promoted by NABARD. Our FPO has been awarded as “The BEST FPO” in Haryana for three times within the short period of time. Our organization associates with more than 1500 farmer members who have their own cattle.
We collect fresh milk from Kankrej cows and buffaloes through our aggregator system, partnering with farmers for door-to-door pickup. Each batch undergoes a rigorous quality check by our team to ensure purity and freshness before processing. This ensures that only the best-quality milk is used for making our desi ghee and other dairy products.
Our farmer members actively participate and support each other as a family, and all farmers are within our reach. Our farmers give a great deal of care while producing fresh, healthy, hygienic as well as good quality of A2 Cow Milk and responsibly supplying it to the FPO.
In order to serve utmost satisfaction to our customers, we keep up with hygienic processing, safe packaging, global standards and reasonable cost.
Our Vision?
- To empower and uplift livelihoods of small farmers.
- To conserve native cattle breeds.
- To serve the society and generate employment as far as the rural areas.
- To re-establish the awareness about our rich Ayurvedic heritage
- Fresh, hygienic and chemical-free products.
- Extensive variety.
- Fresh, hygienic and chemical-free products.
Our Promise?
Our Promise?
- Fresh, hygienic and chemical-free products.
- Extensive variety.
- Fresh, hygienic and chemical-free products.
Experience Purity, Taste the Difference
Discover farm-fresh dairy and natural products crafted with care. Support sustainable farming and enjoy the purest quality with JUST PURE.
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All rights reserved by SHAKTI VARDHAK MILK PRODUCER COMPANY LIMITED
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