What is the bilona method?
The bilona method is the traditional Indian process for making ghee that starts from whole milk — not from cream. At JustPure, this milk comes from Kankrej cows, sourced through our 1500+ dairy farmer members in Hisar, Haryana. The milk is first fermented into curd overnight using a natural starter. The curd is then churned using a wooden bilona — a double-headed churner that moves clockwise and anticlockwise — until the raw white butter (makkhan) separates.
This raw butter is then simmered slowly over a low flame until the milk solids separate and the golden ghee clarifies. The entire process, from milk to sealed jar, takes a minimum of three days.
Commercial ghee skips the fermentation step entirely. It starts from cream, centrifuges out the butter, and heats it quickly. The result is a different product — not a worse one in terms of taste, but fundamentally different in its nutritional composition.
Why the bilona method produces better ghee
The fermentation step is the key difference. When curd is made, lactic acid bacteria transform the milk. When that curd is then churned, the resulting butter carries the benefits of that fermentation. Commercial ghee — made from cream — skips fermentation entirely and therefore cannot have the same nutritional profile.
| Product | What Most Brands Sell | What JustPure Does |
|---|---|---|
| A2 Bilona Ghee | Cream-based, 3 hours, no fermentation | Full-fat milk → curd → bilona-churned, 3 days minimum |
| Moringa Powder | × Heat-dried, blended, often low-purity | ✓ Sun-dried, stone-milled cold, lab-tested purity |
| Lakadong Haldi | × Low-curcumin variety, artificial colour added | ✓ Jaintia Hills origin, 7–12% curcumin, no added colour |
| Lal Mirch Blend | × Single variety, artificial dye, starch filler | ✓ 40/25/25/10 blend, no dye, no filler |
| Lab testing | Rarely disclosed publicly | ✓ Every batch. QR code on packaging links to report. |
| Adulteration | Common across all categories | ✓ Tested specifically for each product's known adulterants |
Cow Ghee
Buffalo Ghee