1500+

Dairy Farmers

Empowering local farmers across our cooperative network.

2016

Established

A decade of fresh, farm-to-table tradition and trust.

3x

Best FPO Award

Three-time national FPO excellence award winner.

20K

Litres Daily

Fresh dairy processed and delivered every single day.

2016

Rooted in Tradition

JUST PURE is a brand name owned by Shakti Vardhak Milk Producer Company Ltd, set up in 2016 under the aegis of NABARD. Shakti Vardhak is one of the established FPCs in Haryana with more than 1500 dairy farmers being its active members.

JustPure team showcasing A2 Bilona ghee products at an exhibition booth

2016

Growing with Innovation

M/s Shakti Vardhak Milk Producer Co. Ltd and M/s Krishak Support Pvt Ltd are owned by our FPO Members and are coming in with their new product line for export and ecommerce under the name Just Pure. Our range of pure Indian foods includes our A2 Bilona Ghee, milk and dairy products, dehydrated vegetables and much more.

The Company was incorporated in order to deal with the challenges of small milk farmers with a vision to dedicatedly support them to get better market linkage and uplift their livelihoods. We give special attention in educating our farmers about Good Animal Husbandry Practices and advanced animal health requirements and aware them about nutrition management practices, which are the key elements of animal productivity.

Just Pure receiving recognition at a NABARD-backed state credit seminar for farmer-led dairy initiatives

2016 2017 2018 2019

"The BEST FPO" in Haryana

Our FPO has been awarded as "The BEST FPO" in Haryana for three times within the short period of time. Our organization associates with more than 1500 farmer members who have their own cattle.

We collect fresh milk from Kankrej cows and buffaloes through our aggregator system, partnering with farmers for door-to-door pickup. Each batch undergoes a rigorous quality check by our team to ensure purity and freshness before processing. This ensures that only the best-quality milk is used for making our desi ghee and other dairy products.

Our farmer members actively participate and support each other as a family, and all farmers are within our reach. Our farmers give a great deal of care while producing fresh, healthy, hygienic as well as good quality of A2 Cow Milk and responsibly supplying it to the FPO.

In order to serve utmost satisfaction to our customers, we keep up with hygienic processing, safe packaging, global standards and reasonable cost.

More About Us

  • We were awarded with "Sarvoch Sahbhagita Puruskar" by NABARD consecutively in 2017-18 and 2018-19.

  • In 2017-18, we became the first FPO to sign a Memorandum of Understanding (MoU) with Lala Lajpat Rai University of Veterinary and Animal Sciences for farmers training and capability building of company's workforce in their state-of-the-art laboratory.

  • Awarded as The BEST FPO in Agriculture Leadership Summit in 2017-18.Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

  • We were selected to be a member of Regional Advisory Committee of NABARD in MCID and FSDD.

  • We were appointed as CBBO (Cluster Based Business Organization) by SFAC India (An Organization of Ministry of Agriculture India) and SFAC India has assigned to form 25 New FPO in Haryana and Punjab under the scheme of 10000 New FPO of Govt of India.

  • Our USP includes modern technology and old traditional methods to keep the highest quality and purity.

    We are actively involved in Krishi Mela which is organized regularly for direct outreach to consumers.