Cow Ghee
Buffalo Ghee
Farm Essentials
Buffalo Ghee
Moringa
Mirch
Haldi
Registered. Lab-tested. Accountable. Every single batch.
Every Just Pure product is made with complete transparency and backed by verified standards. From sourcing to production, every batch is carefully documented, quality checked, and independently lab-tested to ensure purity, safety, and authenticity. We are a registered farmer-owned producer company, operating with full regulatory compliance and complete traceability. Our commitment is simple: if we put our name on a product, it must meet the highest standards of honesty, consistency, and quality—every single batch, without exception.
Nothing to Hide. Everything to Prove.
A simple, powerful title that pairs perfectly with a section showcasing lab reports, certifications, and quality documents.
We test every batch against FSSAI standards.
FSSAI has set precise parameters for ghee quality. Every batch of JustPure ghee is tested against these exact numbers before it is sealed. Scan the QR code on any jar to access the lab report for that specific batch.
Testing Equipment Used
Butyro-Refractometer
Measures refractive index of fat at 40°C. Industry-standard instrument for ghee purity testing.
Moisture Analyser
Precision gravimetric moisture determination. Ensures every batch meets the ≤0.5% FSSAI standard.
Distillation Assembly
For Reichert Meissl and Polenske value determination — the volatile fatty acid tests that confirm pure milk fat.
Titration Setup
Free fatty acid determination. Measures freshness of each batch against the FSSAI FFA standard.
Baudouin Test Kit
Adulteration detection for vanaspati. Mandatory FSSAI test for all commercial ghee.
Third-Party NABL Lab
Complete lab reports from NABL-accredited labs available via QR code on every product jar. Every batch. No exceptions.
The person behind the quality
At JustPure, quality is not a department label. It is a responsibility that is owned. Every batch is checked across sourcing, process integrity, and final review before it reaches you.
Niranjan Kumar oversees quality at JustPure. With 15 years of experience in farm-to-kitchen quality, including earlier experience at Amul, he brings the discipline of rigorous testing to products that are still made the slow and careful way.
Every batch is reviewed before dispatch. Sourcing, process checks, and final quality parameters are examined before a product moves forward. If a batch does not meet the standard, it does not leave.
That is how we think about quality at JustPure: not anonymous, not overwritten, and never left to assumption.
Niranjan Kumar - Quality Oversight at Just Pure
15 years in farm-to-kitchen quality. Earlier experience at Amul.
How our animals are treated
The quality of our ghee begins with how our Desi cows are kept. These are the standards we hold ourselves to — not because they are the minimum required, but because they are the right way to do it.
Free grazing on natural pasture
Our Desi cows graze freely on natural pasture in Haryana. No confinement, no concrete stalls. Free-range farming reduces stress in animals — and stress directly affects milk quality.
The calf feeds first. Always.
We collect milk only after the calf has fed. This is a practice that ensures the calf receives full nutrition and the mother is not over-milked.
No synthetic feed. No hormones.
Our cows are not fed synthetic concentrates, chemical supplements, or growth hormones. Natural diet, natural milk.
Farmer education on animal husbandry
Our farmer members receive training on good animal husbandry practices — nutrition management, health monitoring, and responsible milk collection.
We rescue injured animals
Our commitment to animals extends beyond the cows that give us milk. Every rescue is documented and treated with care.
Desi Cow: ICAR-recognised indigenous breed
Desi cows are among India's registered native breeds, recognised by ICAR for their A2 beta-casein milk.